Skill Set
Skillset (Tools) :
Tech - Concepts :
Non-Tech - Concepts :
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Database Languages : SQL, No SQL, Postgre SQL , SPARK SQL , Redshift
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Visualisation tools : Redash, PowerBI, Tableau, Google Data Studio
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Reporting Tools - Excel (Advanced), Google Sheets, Google slides, Power Point
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Programming Languages : Python , Java
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CRM Tools : Braze, Leanplum , Pipe Drive, Sales force
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Database GUI : Workbench, Redash, Apache Superset, Dbeaver
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Programming GUI : Anaconda, Eclipse, Google Colaboratory
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Operating System : MacOS, Windows
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Methodologies : Agile , Waterfall
Statistics/Machine Learning :
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Statistical Significance Tests - T-test, A/B Test, Anova Test
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Correlation Co-efficient
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Clustering and Segmentation using K-means, silhouette Coefficient
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RFM Model for the demand scores
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Python - Numpy, Pandas, Data Frames
Programming and Databases:
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Programming - OOPs, Functions, Classes
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Database - Joins, Group & Order by, Subqueries, Partition by, Percentile Rank , Dense Rank
Marketing -
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CRM
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Loyalty Program
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Referral Program
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Ad-Campaigns
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MMM - Media Mix Modelling
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MLM - Multi level Marketing
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CAC - Customer Acquisition Cost
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CLTV - Customer Life Time Value
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Retention Rate/Churn Rate
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Funnel Management
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User Funnel - Conversion Rate
Finance Analytics :
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COGS - Cost on Goods Sold
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EBITDA - Earnings Before Interest, Taxes, Depreciation, and Amortisation
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P&L Management - Profit & Loss
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Financial Modelling & Projections
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Revenue Modelling & Budget Allocation
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Insurance
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Target vs Actual
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KPI Monitoring - Key Performance Index Monitoring
Commercial :
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Go To Market Strategy
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Business Development
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ROI - Return on Investment
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Guerilla Marketing
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Affiliate Marketing
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Revenue Per Click
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Merchant Quality Algorithm
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Growth
Business Analytics :
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Incentive Program
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Pricing
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Promotions, Coupons & Discount Strategy
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Operational Efficiency
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Process Improvement
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A/B test, T-Test, Z-Test
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Revenue Management Strategy
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Data Analysis